MCAD Viewbook 2008 – 2009: BECOME
6.5" x 8.75"
perfect bound book
198 pages

Part performance, part design, part photography — the process of transformation expressed in the Viewbook was informed by the interaction between the students and their environment at MCAD; how they come to the college and transform the space around them as they create, learn, and live in the environment.

Through low-tech means (black letters on laser paper) we transformed the spaces around MCAD from ordinary spaces into ones with typographic and language-based elements, and then documented them photographically – transforming studios, students, work tables, libraries, and classrooms into photographic spreads.

Concept & Art Direction: Matthew Rezac
Design: Matthew Rezac & Alex DeArmond
Photography: Patrick Kelley
View The Making of . . .

©2007 Minneapolis College of Art and Design